Strategic Planning for Public Relations by Ronald D. Smith

Description : Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication.

Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication. It is intended for people serious about entering a profession that is rapidly changing, shedding a past that often involved merely performing tasks managed by others and taking on a newer, more mature role in the management of organizations.

This book provides an in-depth approach to public relations planning, more comprehensive than can be found anywhere else. It is built on a step-by-step unfolding of the planning process most often used in public relations, with explanations, examples and exercises that combine to guide students toward a contemporary understanding of the profession.

The approach used in Strategic Planning for Public Relations is rooted in the author's belief and observation that students learn best through a three-fold pattern of being exposed to an idea, seeing it in use, and then applying it themselves. This is the rhythm of this book—its cadence, if you will. This is the design that takes a complex problem-solving and decision-making process and turns it into a series of easy-to-follow steps.


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